Category: user-generated content (UGC)

How Tiffany & Co., Gucci and LVMH are embracing digital transformation

How Tiffany & Co., Gucci and LVMH are embracing digital transformation

By admin 1 0

It’s no secret that some industries have embraced digital transformation faster than others. Luxury brands have typically been at the slower end of the scale. Ecommerce democratizes access to products and information. However, for brands like Tiffany & Co., Chanel and Gucci, exclusivity is a good thing. Luxury brands trade on their names. The name […]

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How will the social media landscape change in 2018?

How will the social media landscape change in 2018?

By admin 3 0

It’s a new year and it’s time to look ahead. What are the social media trends, both existing and emerging, that will keep us busy through 2018? The end of Facebook engagement bait Facebook will demote the posts that directly encourage users to engage with a page, begging for like, shares and comments. With those […]

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