Category: WPP

Q+A with IKEA's Kendra Ferguson

Q+A with IKEA’s Kendra Ferguson

By admin 2 0

IKEA is a natural fit for Pinterest, where home decor is one of the most popular categories. Recognizing its potential early on, IKEA was actually the first brand to launch a search campaign through Pinterest’s self-serve platform. As Pinterest has evolved into more of a visual search engine, IKEA’s strategy evolved right along with it. Last […]

Flashback to the forecast: Revisiting our 2017 predictions

ClickZ’s top 5 tech predictions for 2018

By admin 7 0

It’s officially 2018 and ClickZ is a digital marketing publication. It’s time to make a prediction or five about which technologies are going to make the biggest impact over the next year. Prediction 1: AI will only get bigger To make predictions about the impact of artificial intelligence is almost like predicting that the sun will […]

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