Category: YouTube

How Hasbro evolves alongside its customers

How Hasbro evolves alongside its customers

By admin 1 0

When I was a little kid, the object of Candyland was pretty simple: Be the first player to get to the castle at the end. But for my niece, winning wasn’t everything. When she played Candyland, the objective was to get to Princess Lolly. If someone else drew the card with the lollipop princess, she’d […]

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4 takeaways from Neiman Marcus' awesome mobile app

4 takeaways from Neiman Marcus’ awesome mobile app

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I was in a department store over the weekend and left empty-handed. I couldn’t find anything and eventually opted to go online instead. Writing about “the new luxury landscape” a few days earlier, I learned a lot about Neiman Marcus’ dedication to omnichannel. And I couldn’t stop thinking about that app and how much better […]

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Strategies for expanding your search marketing

Strategies for expanding your search marketing

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Every brand wants to be a global powerhouse, right? But of course, breaking into other markets is easier said than done. Marketers must keep the diverse needs and cultures of consumers in mind, optimizing their web presence and content strategies accordingly. From an SEO perspective, that requires specific action plans separate from those executed in […]

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Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

Why CMO Eric Reynolds doesn’t believe it’s enough to simply be “consumer-driven”

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When you think of Clorox, what comes to mind? You’re probably envisioning some blindingly white T-shirts fresh out of the dryer, an immaculate countertop or even a sparkling toilet. The brand’s ethos is simple and universal: Everyone loves a clean environment. Clorox CMO Eric Reynolds points out that while only 8% of people actually enjoy […]

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Chase CMO Kristin Lemkau and the evolution of the ad unit

Chase CMO Kristin Lemkau and the evolution of the ad unit

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One of the world’s largest financial institutions, JPMorgan Chase is obviously known more for money than media. But CMO Kristin Lemkau still sees, and is excited about, the bank’s future as more of its own media company. Since anyone can put anything on YouTube, digital technology has democratized distribution. Chase already has that and now […]

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[Study] 95% of marketers are banking on live video this year

[Study] 95% of marketers are banking on live video this year

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2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” because it’s the most popular form of content. In a week, we collectively watch 1 billion hours worth of Netflix. We watch that much YouTube content in a […]

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Personalized video and the future of marketing

Personalized video and the future of marketing

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By the time you’ve finished reading this sentence, 30 hours of videos will have been uploaded to YouTube. It sounds like a lot (well, it is a lot) but people can’t get enough video content. As of February, YouTube users were watching nearly 1 billion hours of videos per day. At the same time, personalization […]

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

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As the competition increases among brands, there is a greater need to come up with fresh new ideas. That push for innovation led to many creative campaigns this year and we’ve decided to look back at some of the best ones. Hopefully, these will inspire you to update your marketing strategy in 2018 by adding new […]

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ClickZ's most popular articles from January, February and March

ClickZ’s most popular articles from January, February and March

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. January: Top three programmatic trends in 2017 Ten days in, […]

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[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

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Google, Apple, Facebook and Amazon—collectively known as GAFA—are among the richest companies on the planet, with $1.7 trillion between them. The four frequently splurge on smaller companies, whether they plan to absorb new innovations or halt a growing competitor. Amazon prioritizes big names around the world, whether it’s Whole Foods Market or the company’s Middle […]

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Are we about to enter an era of ad transparency?

Are we about to enter an era of ad transparency?

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Few markets in the world are as opaque and complex as the digital ad market, though that hasn’t stopped digital advertising from growing into a business expected to account for a full third of total ad spend this year. However, the problems associated with the opaque nature of the market have become top of mind. […]

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