Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more marketers are using marketing automation platforms to manage complex, multitouch buyer ecosystems.
MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide examines the market for marketing automation software platforms and the considerations involved in implementing this software in your business.
This 48-page report covers the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools and includes profiles of 15 leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
If you are a marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download your copy.